It would be helpful for us if we could create custom merge tags to use as shortcode in things like our automated emails, the member portal text, etc. The main thing that we update frequently and manually is a member's perks, and what shows we have on view - we add that per specific membership type to the confirmation emails, renewal emails, and member portal info. If I could type each member's perks once, as well as what shows we currently have on view, it would make things so much easier for me to go into each of those text areas and type [memberperks] and [onview] instead of copying and pasting dozens of times :) Just a thought for you all!